Porsche Drives into China
China is set to overtake the United States as the largest market for Porsche AG, the German luxury car brand in Y 2014, said a Company executive.
“China is our 2nd-biggest market, with more than 50% of sales coming from Cayenne, our SUV model.
We expect it to beat the US to be our # 1 market in Y 2014″ said Helmut Broeker, CEO of Porsche (China) Motors Ltd.
He said the Company has “not decided” yet to locally produce the Cajun model, which is expected to be very popular in China because “local production of the vehicle would need at least 25,000 to 50,000 units in annual sales”.
In the past 4 yrs, SUVs have become the most popular type of car in China’s automobile market and have the fastest sales growth.
According to the China Association of Automobile Manufacturers, 1.33 million SUV’s were sold in the Country in Y 2010, a Y-Y increase of 101.27%, almost 4 times the sales growth of sedans.
Small SUV’s are a hit with Chinese consumers, with 62.4% of the 974 of the survey respondents saying they would like to buy a small SUV and 12.4% saying they intend to buy a small SUV, compared with only 1.2% saying they would not buy one.
The Company said that its sales will surpass 20,000 units this year, up 60 to 70% from a year earlier; 55% from the Cayenne, 30% from the 4-dr coupe’ Panamera and 15% from the sports car group. “And we expect the




